Tourism Industry Profile
Heighten Prince Edward Island's overall tourism stature
Cccupy the position as Canada's leading
coastal and beach destination
Become famous in North America for
PEI indigenous foods and food experiences
Heighten PEI's status as a leading domestic
and international cultural destination
Maintain and build the reputation as
a leading Canadian golf destination
Meetings & Conventions
Occupy the position as Canada's leading
Tier 3 meetings and conventions destination
Industry Engagement
Heighten industry's engagement in Strategy 2015
Five-Year Strategy
Annual Tourism Plan

The PEI Tourism Advisory Council (TAC)

The Tourism Advisory Council of PEI is an industry advisory board to the Minister of Tourism. TAC is made up of an integrated research-product development -marketing board of industry professionals and special ad-hoc task forces. There are fourteen (14) industry stakeholders and five (5) ex-officio senior Provincial and Federal government members and staff involved in the work of the TAC. It is Chaired by John-Anthony Langdale of Rustico Resort Golf & Tennis Club.

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2012 Annual Report Released

As part of the Tourism Industry Association of PEI Tourism Conference today, the Tourism Reseach Centre from the School of Business, UPEI presented the second annual report on progress for Strategy 2015, on behalf of the Tourism Advisory Council and Tourism PEI.  The report can be found at the link below....
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Call for Applications 2013

Click here to download an application form. NOTE:  Due to storm conditions (Canada Post and Government offices not operating) we are extending the deadline for TAC applications by one day – 12 noon, February 5th, 2013....
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First Strategy 2015 Annual Report

Today, we presented the first annual report on Strategy 2015 as part of the TIAPEI Tourism Conference. You can download our annual report here, which will be updated with each years indicators going forward.  ANNUAL REPORT 2012 As well, you can see the full presentation made by The Tourism Research...
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Conventional and Un-Conventional Partners Invited to Tourism Marketplace

NEWS RELEASE (Charlottetown, PE, February 8th, 2012) – A number of traditional tourism organizations are calling for new partners in other businesses and sectors to participate in the creation of unique packages to appeal to the meetings and conventions market.  Meetings and Conventions PEI, in cooperation with the Cavendish, Beaches...
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The Brand Essence Award – Seeking Nominations!

Each year, the Tourism Advisory Council, along with the Department of Tourism and Culture, recognizes one PEI tourism operation which has successfully adapted The Gentle Island of Rejuvenation into their marketing materials.  This year, we will present the fifth annual TAC Brand Essence Award at the TIAPEI Annual Industry Awards...
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Tourism Plan 2012: Sharpening the Approach

Sharpening the Approach, the 2012 Annual Tourism Plan, was released by the Department of Tourism and Culture today at the annual general meeting of the Tourism Industry Association of Prince Edward Island (TIAPEI). The plan is developed in partnership with the Tourism Advisory Council each year and details the direction...
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Annual Plan and Evaluation Framework – December 2nd

With the annual fall tourism conference hosted by TIAPEI just around the corner, you should have received your President’s Christmas Reception invitation in the mail.  If you didn’t, don’t worry – as long as you are a tourism stakeholder, you can join us!  Just be sure to catch the rest...
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Objective #7: Heighten Industry Engagement in Strategy 2015

It has been far too long since the last blog post…!   In any case, we have decided to get the blog going again even though the strategy development process is complete.  It can continue to serve as a forum on tourism issues and progress on Strategy 2015… and hopefully become...
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Strategy 2015 Launched!

The new five year tourism strategy was just launched at the TIAPEI Tourism Conference in Charlottetown – Strategy 2015: Momentum-Invention-Mobilization. You can browse the document below or download the pdf by clicking here. Open publication – Free publishing – More tac...
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Strategy 2015 Launch is this Thursday, March 3rd at 10:45 am

The TIAPEI Conference starts tomorrow afternoon and our launch of the new five-year tourism strategy for Prince Edward Island happens on Thursday morning, March 3rd at 10:45 am at the Rodd Charlottetown.  We’re hoping to see a lot of tourism operators taking part in the days events.  As you probably...
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