Five-Year Strategy
Annual Tourism Plan

The Brand Essence Award – Seeking Nominations!

Each year, the Tourism Advisory Council, along with the Department of Tourism and Culture, recognizes one PEI tourism operation which has successfully adapted The Gentle Island of Rejuvenation into their marketing materials.  This year, we will present the fifth annual TAC Brand Essence Award at the TIAPEI Annual Industry Awards in March.  The following award parameters guide the selection committee’s process:

  • The Brand Essence Award will recognize an operator or organization that embodies the PEI message, Gentle Island of Rejuvenation.
  • This Brand ambassador will not only bring the Brand to life through their marketing efforts, but also communicate the Gentle Island in their daily interactions with visitors.
  • Marketing efforts should reflect the unique selling properties of the Brand, highlighting the red earth and cliffs, the miles of sandy beaches, vivid colours and the agricultural landscape.

The recipient receives not only this exceptional award, but also a $2,500 credit toward coop advertising with the Province.  They also get the opportunity to spend a half-day working session with our creative and strategy team from Heiro Marketing and their affiliates to help maximize the winners’ efforts for their 2013 tourism marketing and communications.

Are you a brand ambassador?  Know someone who is?  You can submit a nomination online here or call us to chat about your business or that of a colleague.  We would love to hear from you.  Comments welcome below as well – as always!

To inspire your nominations – or your future marketing initiatives, here’s a peek at the award presentation that was made for last year’s Brand Essence Award Winners, Cavendish Maples Cottages:

Cavendish Maples Cottages: 2011 Brand Essence Award Winner

Not familiar with the Prince Edward Island brand?  Check out the marketing section of our site here.
The Tourism Advisory Council, along with Tourism PEI, will present the fifth annual TAC Brand Essence Award at the TIAPEI Annual Industry Awards in March.  The award will

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