Five-Year Strategy
Annual Tourism Plan
5th Annual Brand Essence Award

Tourism Advisory Council Brand Essence Award to be Presented at the TIAPEI Tourism Conference in March, 2012.

The Tourism Advisory Council, along with Tourism PEI, will present the fifth annual TAC Brand Essence Award at the TIAPEI Annual Industry Awards in March.Β  The award will recognize one PEI tourism operation annually which has successfully adapted The Gentle Island of Rejuvenation into their marketing materials.

  • The Brand Essence Award will recognize an operator or organization that embodies the PEI message, Gentle Island of Rejuvenation.
  • This Brand ambassador will not only bring the Brand to life through their marketing efforts, but also communicate the Gentle Island in their daily interactions with visitors.
  • Marketing efforts should reflect the unique selling properties of the Brand, highlighting the red earth and cliffs, the miles of sandy beaches, vivid colours and the agricultural landscape.


To learn more about the PEI Tourism brand, you can downloadΒ the Brand Book.