Objective 1: Heighten PEI’s overall tourism stature
Why: There are perceived and real fundamental weaknesses regarding Tourism’s place within the PEI economy. This objective is positioned as the number one priority with great consciousness and intention. Creating change in this area is critical to breaking down the barriers to industry enhancement and capacity-building. Issues such as access to capital and labour needs that were recurring themes in the Strategy 2015 situation analysis and industry consultation will benefit from tourism’s enhanced stature.
Champion: Tourism Industry Association of PEI (TIAPEI)
Read more about how we intend to capitalize on the momentum, focus on invention and mobilize for change in this area by 2015 in Strategy 2015.
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