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Objective 5: Occupy the position as Canada’s leading Tier 3 meetings and conventions destination

Why: The Island’s selling proposition as a coastal meetings destination enhances our appeal in the meetings market and strengthens our ability to compete and grow this sector. With the upcoming addition of the new Convention Centre in Charlottetown, Prince Edward Island will stand to capture a much larger share of the Tier 3 Conventions market. Tier 3 is defined as centres offering up to 100,000 square feet of total rentable space and further describes the destination as catering to conferences or conventions with up to 1,000 delegates and with up to 30,000 square feet of tradeshow space. Charlottetown has successfully attracted meetings from this market on the smaller end of the scale, but the new convention centre enables us to cater to larger meetings within this same tier with considerable room for growth. The existing meetings and conventions spaces and inventory in PEI are critical to support this Convention Centre addition and additional accommodations inventory is already coming on-stream in anticipation of the additional demand.

Champion: Tourism and Culture/Meetings and Conventions PEI

Read more about how we intend to capitalize on the momentum, focus on invention and mobilize for change in this area by 2015 in Strategy 2015.

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