Objective 6: Maintain and build the reputation as a leading Canadian golf destination
Why: Golf is one of the few products which breaks through the seasonal expansion dilemma. The golf product in Prince Edward Island may be described as mature. While Prince Edward Island has a reputation as a leading Canadian golf destination, the strategy recognizes the changes in the competitive marketplace, with strong new product development in competing destinations like Ontario and changing market demographics impacting golfing trends and participation. Strategy 2015 challenges the golf sector to maintain and build our #1 golf destination reputation in Canada over the next five years.
Champion: Tourism and Culture/Golf PEI
Read more about how we intend to capitalize on the momentum, focus on invention and mobilize for change in this area by 2015 in Strategy 2015.
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