Objective 3: Heighten PEI’s status as a leading domestic and international cultural destination
Why: Cultural experiences are in high demand world-wide. In addition to our reputation as a coastal and beach destination, our Island-ness has created a distinct culture rooted in our sense of place and heritage. The “Island way of life” has always been embedded in our tourism product, in many ways. It is time now, to truly transition to a world-class cultural tourism destination. We have a rich cultural fabric that can become more accessible to the visitor through market-readiness and business savvy development. Demographic and global trends suggest that the experiential, engaging hands-on travel that allows a visitor to encounter the authentic nature of a place is here to stay. We will give our visitors opportunities to be enriched by our culture and heritage and endeavour to have them leave with a meaningful memory and impact on their lives and their view of the world. Prince Edward Island also has a unique opportunity to maximize the impact of the 2014 Birthplace anniversary celebrations. With the potential for the single largest marketing campaign in provincial history and product development support, this celebration provides an unparalleled chance to boost our tourism product and potential.
Champion: Tourism and Culture
Read more about how we intend to capitalize on the momentum, focus on invention and mobilize for change in this area by 2015 in Strategy 2015.
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