Objective 4: Become famous in North America for PEI indigenous foods and food experiences
Why: Prince Edward Island boasts excellent harvested/produced products; local food and culinary experiences are in high demand world-wide. Yet again, the defining demand generator, coastal, plays a significant role in expressing our product and identity in the culinary tourism marketplace. Our fishing and agricultural heritage, and these industries today, paint the canvas of our coastline and landscape that drive our brand and marketing. The harvest-in-the morning; dine-in-the evening approach creates a competitive advantage and a strong positioning for our culinary tourism product to the North American consumer linking urban and rural tourism product. Leveraging each sectors strengths and resources and creating new export opportunities allows us to multiply our investment effect.
Champion: Tourism and Culture/Culinary Alliance
Read more about how we intend to capitalize on the momentum, focus on invention and mobilize for change in this area by 2015 in Strategy 2015.
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