Objective 2: Occupy the position as Canada’s leading coastal and beach destination
Why: PEI’s Island-ness is its best bet for uniqueness. Beaches and the coast – and vacations are intrinsically linked in travelers’ minds. Islands have a sense of mystique so capitalizing on one of our greatest strengths is a smart approach. For many years, beaches and coastal touring had almost-exclusive billing as our tourism product mix and it served us well. Today, coastal still drives everything we do – it is the backdrop, the influence, the defining feature or aspect for each of our culinary, cultural, golf and meetings and conventions products – the other four supporting demand generators.
Champion: Tourism and Culture
Read more about how we intend to capitalize on the momentum, focus on invention and mobilize for change in this area by 2015 in Strategy 2015.
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